Campaigns

This social media campaign is a joint collaboration between the Egyptian Ministry of Health and Population (MoHP), UNICEF, WHO, and UNHCR to tackle COVID-19 vaccine reluctance among Egyptians and refugees. Worth noting, refugees can receive the vaccine free of charge from public health institutions using their UNHCR card.

More than Just a Refugee is a five-episode-campaign featuring your favorite celebrities, football players and social media stars as they spend a day with different refugees from all walks of life in Egypt. They played football together, worked on beading bracelets, drew some doddles, and sang with factory workers.

A delicious culinary experience of a six-episode cooking show that featured refugees preparing traditional dishes with celebrities. As the dish cooks to life, a conversation is being sparked between the refugee and the celebrity about their dreams, traditions, and most importantly the ingredients of the recipe.

UNHCR collaborated with UNICEF under the PROSPECTS partnership on a social media campaign to promote the positive outcomes of social inclusion between all children living in Egypt and their families.