“…an investment in researching access, sourcing, flow and trust around information movement in any given community is vital to the design of truly effective communications strategies, ensuring that people will believe, trust and act upon the information they...
It was something Natalia Nahra had noticed at every turn of her career. When people had trouble accessing good information, they struggled to make the best choices. It was true in the United States where she had practiced law; average employees strained to understand...
A phrase I’ve often heard from colleagues when discussing ‘accountability’ is: ‘I know what I need to do, but not how to do it’. Moving beyond theory to the practical – to actually closing the feedback loop – is notoriously challenging. Especially in an emergency. How...
The need for differentiation and the role of mass customization. No community is homogenous – meaning there is no ‘silver bullet’ or one ‘best channel’ to communicate via. Everybody accesses and consumes information in a different way – we are all unique....
Boda Boda Talk Talk: an idea that worked A few years ago a friend working with Internews slapped a ‘Boda Boda Talk Talk’ sticker to my laptop and excitedly told me about the organization’s new project in South Sudan. Looking at the ‘BBTT’ emblazoned on my computer, I...
