A World Cup Goal

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© UNHCR/S.Hopper

Cycling for Refugees

Bjorn Heidenstrom has a dream.The Norwegian former professional footballer wants to put the spotlight on millions of forcibly displaced Africans by cycling to camps around the continent before unveiling a massive football shirt on the biggest stage possible - the World Cup finals in South Africa this summer.

You can help him achieve this goal by sending old or new signed football shirts to the address below. Some of the world's biggest clubs, including UNHCR partner FC Barcelona, have already donated shirts to the cause and Bjorn has been touring Europe on his bicycle collecting more and explaining his mission.

© UNHCR / Maps
Bjorn Heidenstrom's route

He is now biking through Africa. UNHCR and its partner, the Norwegian Refugee Council, will be following his progress, offering logistical help and introducing Bjorn to refugees and internally displaced people, as well as the humanitarian aid workers who help them, in countries such as the Sudan, Kenya, Rwanda and Tanzania.

His journey began last June in the Norwegian capital of Oslo, where he is the marketing and media manager for Premier League team, Valerenga. Bjorn is due to arrive in Cape Town in time for the opening World Cup matches on June 11.

In the great South African port city, he will unveil the world's largest football shirt - made up of all the shirts he collects en route. This will be a visually powerful symbol of support from the fraternity of football players and fans for refugees worldwide. "I thought of the football family standing together and thinking about refugees, caring about refugees, spreading awareness about refugees," he says.

If you want to share in Bjorn's dream send a shirt to:

BaseCamp, The Shirt, Haugenbakken 12 B, 3475 Saetre, Norway.

Follow Bjorn Heidenstrom's progress on:

  His web site: http://www.theshirt2010.net